Sex in Advertisement: Why Does It Work?

Surfing through the Internet, I noticed all the pretty girls sporting elements such as facial cream, nice cars, clothes and even sitting atop bull dozers. With her silky thigh and exposed their beautiful hair glistens in the sun, I have learnt that sold. This will not only be sold, but also catches our attention and motivate us to pull out our wallets.
Why make sex sell? According to Dr. Richard Taflinger, " Sex is the second strongest psychological appeal, the right to protect themselves behind. Its strength lies in the biological and instinctive, the genetic imperative, reproduction (Taflinger, 1996). "
Sex sold because men have a deep biological urge to reproduce. The signs of a beautiful woman in the clothes we are just men say " When you buy this product, you sexy woman like this ". The message is clear to us on a subconscious level, even though we may not be aware of consciously.
Since beginning of time, men with a basic instinct for survival, reproduction and influence. Women are often signs of a man& 39;s success in life. The more women looking for the public connects the people so powerful, intelligent, influential and attractive.
Therefore, beautiful woman to a man the feeling of self-esteem and his basic instincts of survival. The power of sex in advertising is so strong that it sometimes overwhelms men sense and drives them to make a purchase they do not need. So, a little sexuality in an advertising campaign is committed to the product results. Of course, there is a caveat. There is a big difference between the subtle use of sex and the open and disrespectful use of sex, which is likely to disturb your customers.
Murad Ali is a three-time book author, a human resource manager and a Ph.D. Candidate. For more articles written by Murad please visit http://www.thenewbusinessworld.blogspot.com



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